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Magnera-owned brands to highlight distinct solutions for their segments
January 28, 2026
By: Karen McIntyre
Editor
Chicopee and Sontara will exhibit together at The Manchester Cleaning Show next month, the first time the professional wiping brands have appeared together in the U.K. since becoming part of parent company Magnera a year ago. While both will be highlighting distinct solutions for their focus cleaning segments, a shared emphasis on sustainability and innovation will characterise their dual appearance at the show.
Visitors will learn more about the newest sustainable wiping solutions offered by Chicopee and Sontara, as well as their joint commitment to deliver high performance cleaning solutions manufactured locally in Europe, to further reduce their environmental impact.
Chicopee, which specializes in general cleaning markets such as hospitality and healthcare, will be showcasing its new rMicrofibre wipe, the first 100% microfibre and 100% recycled wipe which achieves over 99% bacteria removal using just water. Delivering a carbon footprint reduction of 50% versus non-recycled alternatives, rMicrofibre is at the forefront of fully recycled microfibre disposable wipes, offering a highly effective and sustainable solution for applications that require maximum cleaning effectiveness and efficiency, such as high-traffic areas or applications using touchscreen technology.
Sontara will be emphasising its expertise in high performance wiping solutions for specialty sectors such as industrial, cleanroom and aerospace. The brand recently launched an extensive sustainable wipes range that delivers up to 42% less CO2 emissions than standard Sontara wipes. The new range uses exclusively sustainable raw materials including recycled PET from PCR bottles, plastic-free fibres such as viscose, lyocell and cotton, and natural wood pulp. Sontara’s new sustainable wipes portfolio will be front and centre during the show, where their team will be showcasing it along with some of the brands’ renowned solutions, all made with their proprietary advanced fabric technology that creates wipes with exceptional strength, absorbency, and extremely low linting.
Product demonstrations for each brand will be held on stand, and visitors can expect to learn more about a series of exciting upcoming innovations from both Chicopee and Sontara. “As individual brands, Chicopee and Sontara have set the standard for professional wipes in all applications, and now, united under Magnera with extended capabilities and renewed investment, they are pushing the boundaries for innovation and sustainability in their respective markets,” says Lorenzo Vaira, Product Manager for Europe, Chicopee and Sontara.
“The Manchester Cleaning Show provides the perfect stage for us to share the latest in high performance wiping technology for the markets that Chicopee and Sontara operate in respectively, and we look forward to giving visitors a glimpse into what we have in the pipeline for the year ahead, and discuss how we can help their businesses be more efficient and achieve their sustainability goals.”
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